I Knew There Was A Reason I Never Wanted A Google Plus Account

I don’t like Google. Not any more. Their motto is reputed to be “First Do No Evil”. Somewhere along the line, the “No” appears to have been dropped, maybe not publicly, but it looks like internally it has.

A colleague of a friend who was over on the Google Kirkland campus recently, said that there was a very laid-back atmosphere among those there. Small groups of people sat about on manicured lawns discussing various projects as puppies, yes puppies (no dogs) playfully wandered about. He said his overriding impression of this bucolic, serene environment was one of deep evil. He felt something dark and sinister was at work just out of sight, under the fabric of apparent joyfulness and peace. Something Stepford Wivesy springs to mind. Something Wicked This Way Comes…

As a social network, Google+ is just a bunch of empty circles spinning in a barren wasteland. But Google don’t give a crap if consumers prefer Facebook. What the $400 billion data vacuum really wanted, reports The New York Times, is to track everything you do online and sell that personal information to advertisers.

No shock there. Critics saw this coming as far back as 2011 when Google+ started forcing profiles to use their real names and Google+ suddenly became your sign-in for other Google services. But the company finally confessed their long con to the Times, albeit with a corporate spin:

“Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are,” said Bradley Horowitz, vice president of product management for Google Plus.

Thus proven once & for all: Google+ has no use for users, but users are being used by Google. Google admits it. http://t.co/wBleoeKrC2

— Rafat Ali (@rafat) February 15, 2014

Since it launched, the type of data Google+ collects has become even more valuable—and Google is getting better at collecting it than Facebook, reports the Times:

The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself […]

Thanks to Plus, Google knows about people’s friendships on Gmail, the places they go on maps and how they spend their time on the more than two million websites in Google’s ad network. And it is gathering this information even though relatively few people use Plus as their social network.

Read more over at Gawker…

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